LABEL 4 is a full-service artist management, boutique record label, publishing, culture marketing & event agency, based in Austria.

Founded by Isabella & Daniel Viertbauer, who collectively boast over 10+ years of experience in the music industry.

  • Label 4 is a full service artist management company that represents a diverse roster of artists - from emerging acts to renowned musicians from different genres. We work globally, navigating our clients careers through recording and producing process, touring & live performances as well as licensing, record deals, merchandising and brand partnerships.

  • Together with our strong and global network of Labels and Distributors, we are able to offer the perfect release set up to cater individual artist needs.

  • Together with brands and artists we create special opportunities, events, develop marketing campaigns to accompany releases or take over PR & Media Relations at Live Shows or Festivals.

  • Coming from a strong background of conceptualising club spaces & event series, as well as artist booking and programming, we love to help establish, consult and execute own and third party events for our clients.

 SERVICES

projects we’ve worked on

  • Together with Red Bull we accompanied the full album campaign for Raf Camoras' album "Zenit" incl. PR stunts like e.g. album listening session in a privat jet for selected media and partners and other single and album launch marketing activations.

  • When the world went into lockdown in 2020, we joined forces with the global Mercedes-Benz Marketing team to launch the brand's first ever international DJ Live Stream Sessions. From ideation, to production and execution, we took care of everything incl. stakeholder management, communication and roll-out campaign.

  • When Austrian Airlines launched their newest direct long-haul destination "Los Angeles" we took care of their influencer launch campaign, content creation, editorial articles and of course joined the inaugural flight from VIE to LAX and helped the brand establish the new route.

  • Concept, strategic partnerships, events and programming for the newest Hip Hop Club "Inc." in Vienna.

  • Festival PR for artists and brands like e.g. Universal Music roster or Red Bull Music Stages at Nova Rock & Frequency Festival in Austria.